Do you offer Search Engine Optimization?

Do you offer Search Engine Optimization?

Yes, we do offer search engine optimization.  This process is also known as “SEO.”  So, what is it exactly?  From a high level, search engine optimization consists of two main areas of focus.

1) On-Page Optimization

The first process of structuring the content and variable on your website (on-page optimization) in a way that it is easier for search engines to read.  This consists of, but is not limited to, variables like the following:

  • Text and verbiage within your website (copywriting)
  • Title Tags
  • Meta Descriptions
  • Meta Keywords (mostly outdated nowadays in the world of SEO)
  • Image alt tags
  • Page load speeds

Once you have a solid foundation of on-page optimization you then build off-page optimization.

2) Off-Page Optimization

This is how other sites reference your website, link to you, talk about your brand, etc.  This off-page optimization builds up the “popularity” of your website within search engines.  Off-page optimization consists of, but is not limited to, these variables:

  • Backlinks (links from other websites to yours)
  • Press releases (creating brand awareness)
  • Articles (sharing your authoritative knowledge of your industry)

This just a small example of the dozens of variables that go into SEO.  If you would like to know more about how we can help optimize your website, visit our SEO page.

Utah Marketers aim to give you beautiful websites that rank high in search engines.

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