If you’re investing in a professional website, you want every detail to reflect your brand. But turning vision into reality doesn’t happen without one key ingredient: your feedback.
Giving effective feedback to your designer means being timely and specific with your requests. Whether you’re reviewing layouts or color schemes, your clear and early feedback will determine whether your project stays on schedule.
How Feedback Elevates Your Design
Although working with a custom web design company means trusting their expertise, you still hold the vision for how your site should look and function. You need to communicate that clearly in your feedback. Doing so keeps the project on track and helps your designer make the right decisions.
For example, if your homepage mockup feels off, let the designer know exactly what you mean. Talk about the specific elements that aren’t working, whether it’s the layout, colors, or spacing. Even if you use plain language, the important thing is being clear about what needs to change.
Give Feedback Early and Often
Don’t wait until the final presentation to share your thoughts. The earlier you speak up, the easier it is to pivot. If something isn’t working in the initial mood board, say so before your designer builds an entire interface around it.
Regular feedback at different stages of the project helps you spot problems early and fix them when they’re still easy to address. It also helps prevent last-minute revisions that delay your launch and add extra costs.
Be Specific About What You Want
Vague feedback leads to vague results. Instead of saying, “This doesn’t look right,” try, “The header font feels too formal. Can we go with something more modern and readable, like Montserrat or Lato?”
Use screenshots and reference websites to explain what you’re thinking. Visual examples make it easy for designers to understand your requests. They also reduce the chances of misinterpretation and cut down on back-and-forth revisions.
Tie Feedback to Your Business Goals
It’s easy to get caught up in design details, but don’t forget why you’re building the site in the first place. Maybe you’re trying to increase conversions or build credibility with new customers. Make sure your feedback aligns with those business goals.
You can be specific without micromanaging. For example, tell your designer, “This section needs to build trust with visitors” instead of “Add this exact image here.” That lets them use their expertise while still working toward the business objective.
Use Collaborative Tools to Stay Organized
Using tools like Figma, Adobe XD, or InVision helps you leave direct feedback about design elements. This is more efficient than emailing feedback in paragraphs that require your designer to guess which section you are referring to.
You can also use project management tools like Trello or Basecamp to keep feedback organized and avoid duplicate comments. The smoother you keep communication, the easier it is to stay on schedule and hit your deadlines.
Consolidate Feedback from Your Team
If both you and your employees are reviewing the design, make sure to collaborate on your feedback before sharing it with the designer. A designer who gets five different opinions from five different people won’t know which direction to take.
Choose one main point of contact to collect feedback from your team and relay it in a way that’s clear and organized. If you need input from multiple departments, hold a single feedback meeting, agree on what needs to change, and then send it over as one unified message.
Keep Your Tone Collaborative
As you give feedback, keep your tone collaborative and respectful. The way you phrase your comments has a direct impact on how your designer responds and whether they stay motivated to find solutions that work.
For example, instead of saying “I don’t like this color,” try “Does this color help us build trust with our target audience?” Instead of “Move this section to the top,” ask “Can you walk me through why this section is placed here?” Framing feedback this way opens up discussion and helps your designer understand what you’re trying to achieve.
Trust Your Designer’s Expertise
Although your input is vital for getting the site you need, there’s a reason you’re paying someone to design it. Good designers bring years of UX and UI expertise, and sometimes what you feel looks right might not work well for your visitors.
So if your designer suggests a different approach, hear them out. You can still share your preferences, but stay open to their recommendations. Great websites happen when you give the designer room to use their skills while you focus on the business side.
What Good Feedback Looks Like
Let’s say you’re building an online store and want to highlight your product categories on the homepage. Do you tell your designer “Make it exciting” or do you say “Let’s feature our three main categories (guitars, keyboards, and drums) with large images and quick-shop buttons at the top”?
The second option tells your designer exactly what to build and why it matters for your sales. That kind of feedback cuts down on revisions and keeps your project on track.
Final Tips to Elevate Your Feedback Process
To help your feedback be as useful as possible, keep these quick tips in mind:
- Stick to business goals when offering design input
- Combine all team feedback before sending it
- Use visuals and tools to point to specific design elements
By following these principles, you make the entire web design process smoother for everyone.
Put These Feedback Practices to Work
Offering clear and specific feedback is the key to getting the website you love. Sure, you can micromanage every pixel and share endless opinions on minor details. But good design happens when you share the right feedback at the right time and trust your designer to execute.
Skip the approach where you control every decision. Instead, give your designer clear direction on what you need while letting them lead on how to deliver it.
If you’re looking for a local web designer in Orem who values clear communication and delivers results, reach out to Utah Marketers. We work with clients to build websites that reflect their brand and help their business grow.