Best Sites are Simple

The Best Sites are the Simplest Ones

So what does a great website look like? The answer lies in the old “KISS” adage: Keep it simple, stupid.
Research shows that visitors find a simple design to be more attractive than complicated ones. And the better the design is for visitors, the more likely they are to stay around on your website. That’s a strong case for streamlined design.

Best Sites are Simple

(Pixabay / Photo-Mix)

Here are a few tips for a simple, effective web design:

  1. Be concise. Your content should center on your product or service. While there may be a lot to say, brevity rules the day. Get across the most important details in as few words as possible.
  2. Form supports function. The form of your design—the color, the layout, the font, and the logo—should all support your message. These elements can have a subliminal effect on the minds of your readers. If something in your design works at odds with the meaning and content of your site, eliminate it.
  3. Develop a strong logo. Your logo is the enduring symbol of your business. Don’t skimp on it. It can communicate at a glance the main thrust of your business. As with your web design, keep your logo simple. Also, make sure to keep your logo usage consistent for strong brand identity.

Keep your design simple and your words direct and concise. When visitors linger on your site, you have a far better chance for conversion—the crucial end goal.

Utah Marketers aim to give you beautiful websites that rank high in search engines.

Get Your Free Quote Now

Are Web Design Issues Hurting Your Ad ROI?

Apr 7, 2026

Target keyword: Layton website design companies If you're running paid ads and your phone still isn't ringing, your website or landing page may be the reason. You can pour money into Google Ads and get plenty of clicks, but if visitors land on a page that's slow,...

Exploring Modal Windows In Web Design

Mar 19, 2026

A window appears. The background fades to black. Suddenly, your users can't click anywhere else. No, this isn't a horror movie. Your website is just showing a modal window. And whether that's a good thing depends entirely on how it's designed. Modal windows are useful...

Expensive Websites

Mar 11, 2026

If you ever want to know what an expensive website looks like, this is one.  I won't disclose how much, but it's 4-10x more than your average website. This build took several months, and included auditing over 500 pages and 220 posts.  Results: Consolidated "tech...

How B2B and B2C Website Designs Differ

Mar 3, 2026

Are you a business owner in Ogden ready to build a website with all the elements that your favorite online stores or service sites have? Not so fast. Before you dive into design decisions, you need to understand whether you're building for other businesses or...