Overview

The Benefit Doctor is an employee benefits brokerage that helps employers understand and implement competitive benefits packages. When they approached us, the domain was down and only a single landing page existed. We created a full WordPress website and brand system—from design language to content architecture—so the business could support an SEO campaign, educate prospects, showcase the team, and drive qualified conversations with a representative.

Client quick facts

  • Client: The Benefit Doctor — Employee benefits brokerage
  • Platform / Stack: WordPress (custom design & build), Schema markup, blog enabled, team directory
  • Services Delivered: Brand & design system (Figma), custom WordPress development, UX/IA, on-page & technical SEO, schema implementation (FAQ, Person), content architecture

Client Goals & Pain Points

Context

With only a single landing page and downtime issues, the brand lacked a platform to run SEO, publish education, or convert interest into conversations.

Goals

  • Replace the single landing page with a scalable, SEO-ready website
  • Establish a clear brand system and visual language around the “Cure the Pain” framework
  • Educate employers via blogs, FAQs, and service pages
  • Create clear paths to speak with a representative

Pain Points

  • No crawlable site structure; limited or no indexable pages
  • No place to publish ongoing content or highlight the team’s expertise
  • Friction in navigation and next steps; unclear conversion paths

Success Criteria

  • Fast, reliable performance on core templates
  • SEO-ready foundation (semantic structure, schema, internal links)
  • Content hubs for services, team, and education (blog/FAQ)
  • Clear “speak with a representative” actions across the site

Approach & Strategy

Discovery & UX

  • Defined information architecture for Services, Team, Blog, and FAQs
  • Mapped user journeys from education (blog/FAQ) to contact

Design System

  • Brand exploration in Figma; typography, color, and components aligned to the “Cure the Pain” message
  • Reusable modules for service highlights, proof, FAQs, and CTAs

Development

  • Custom WordPress build with scalable templates and fields to support ongoing publishing
  • Blog and FAQ structures to answer common employer questions and capture long-tail search

Lead Capture & CTAs

  • “Speak with a representative” CTAs surfaced in header/hero, service pages, sidebars, and end-of-article areas
  • Consistent form patterns and confirmations to reduce friction

SEO Foundation

  • On-page optimization (titles/metas/headings), internal linking, and semantic markup
  • Schema: Organization, WebSite, BreadcrumbList, FAQPage (for FAQs), Person (for team profiles), and Article on blog posts
  • Image optimization, minified assets, and caching strategy to improve indexing and UX

Key Features (Technology & UX)

  • Branded “Cure the Pain” Modules — Clear messaging blocks that translate framework into scannable benefits and actions
  • Team Directory with Person Schema — Individual profile pages that surface expertise and improve entity clarity
  • Education Hub (Blog + FAQ) — Structured, searchable content to build topical authority and answer buyer questions
  • Conversion-Oriented Layouts — Predictable CTAs and contact routes across templates
  • SEO-Ready Templates — Semantic structure, internal links, and schema baked in

Performance & SEO Highlights

  • Load time (desktop): ~0.59s fully loaded after image optimization, efficient asset loading, and caching
  • First Contentful Paint: Optimized for fast perceived speed and crawlability
  • Markup & Structure: Single H1 per template, logical H2/H3 hierarchy, descriptive alt text
  • Indexability: From one landing page to a multi-page architecture with blogs, FAQs, services, and team pages

Results

  • Transformed a single landing page into a complete, SEO-ready website and brand system
  • 590 ms desktop load on key templates, supporting both user experience and crawl efficiency
  • Clear education-to-conversation flow via blog/FAQ to “speak with a representative” CTAs
  • Entity clarity through Person schema on team pages and FAQPage schema for common questions, enabling ongoing content strategy