Overview

Marshall Silver, “the Millionaire Maker”, is a celebrity hypnotist and performance coach with programs for entrepreneurs and individuals. Multiple outdated sites and scattered content made it hard to promote events, programs, and media. We created a modern WordPress website that centralizes programs, live events, coaching, media/press, and community touchpoints, all wrapped in an on-brand, high-contrast design with sub-second performance.

Client quick facts

  • Client: Marshall Silver — Hypnotist, speaker, and performance coach
  • Platform / Stack: WordPress (custom theme + fields), GA4 + Google Tag Manager, performance/image optimization
  • Services Delivered: UX/IA, custom UI design, WordPress development, events & programs architecture, social integration, on-page & technical SEO, schema implementation, performance optimization

Client Goals & Pain Points

Context

The legacy site(s) felt dated, text-heavy, and slow. Editors lacked an easy way to publish programs and studio events, and fans couldn’t quickly find coaching, media appearances, or social channels.

Goals

  • Refresh the brand presentation with a clean, high-contrast visual system
  • Provide editor-friendly Programs and Events hubs with clear paths to purchase/register
  • Make coaching and about content easy to discover, with simple contact options
  • Increase community touchpoints (YouTube, Instagram, TikTok, Facebook)

Pain Points

  • Archaic styles, heavy text, minimal visual hierarchy → low scannability
  • Disorganized content and broken user flows to programs, events, and products
  • No structured way to surface social proof (media appearances, celebrity testimonials)
  • Slow performance and weak SEO structure

Success Criteria

  • Sub-1s homepage load on desktop (achieved ~0.64s)
  • Intuitive navigation from homepage to Programs / Events / Media / Coaching in ≤2 clicks
  • Visible social proof and social links to boost engagement and trust
  • SEO-ready templates for ongoing content and campaigns

Approach & Strategy

Discovery & UX

  • Content audit and path mapping for primary journeys: Buy a program, Attend a live event, Get coaching, Watch/read media, Follow on social
  • Reorganized IA around top intents: Programs, Events, About/Media, Coaching, Community

Design

  • High-contrast, modern typography and card-based layouts to break up dense text
  • Visual modules for recent media, celebrity testimonials, and program/product showcases
  • Clear CTA hierarchy on the homepage to route visitors by intent

Development (WordPress)

  • Custom post types & fields for Programs and Events (dates, venue, ticket/registration links)
  • Media & Press hub (videos, podcast features, articles) with tagging and cross-links
  • Outbound links to digital product sales pages while preserving on-site discovery flows
  • Editor-friendly blocks for hero, testimonials, program highlights, and social linkouts

Lead Capture & CTAs

  • Primary CTAs: View Programs, Upcoming Events, Work with Marshall, Watch Media
  • Contact/interest forms routed to the team; newsletter capture on content and footer

SEO Foundation

  • On-page optimization (titles, metas, headings), canonical/internal links between Programs ↔ Events ↔ Media ↔ Coaching
  • Schema across templates: Person (Marshall), Event, Product (digital offerings, if applicable), Article/VideoObject (media), Organization/WebSite, BreadcrumbList, FAQPage (if used)
  • Image compression, lazy loading, minimized CSS/JS, caching

Key Features (Technology & UX)

  • Programs Hub — Structured pages for each program with outcomes, syllabus highlights, and clear purchase/learn-more paths
  • Events Module — Calendar & detail pages with date/venue, ticket/registration links, and social sharing
  • Media & Social Proof — Recent TV/podcast clips, press logos, and celebrity testimonials to reinforce authority
  • Community Connect — Persistent links to YouTube, Instagram, TikTok, Facebook to amplify reach
  • Editor-Ready Blocks — Team can publish updates in minutes without dev help

Performance & SEO Highlights

  • Homepage load (desktop): ~0.64s fully loaded via optimized imagery, trimmed scripts, caching/CDN
  • Markup & Structure: Single H1 per template, clean H2/H3 hierarchy, descriptive alt text
  • Tracking (GA4 + GTM): Events for Program clicks, Event ticket clicks, Form submissions, Media plays, and Social linkouts
  • Indexability: Cohesive internal linking between programs, events, media, and coaching boosts crawl depth and topical clarity

Results

  • On-brand, modern presence with visual clarity and strong social proof
  • Centralized programs and events simplify discovery and drive registrations/purchases
  • Sub-second performance improves UX and supports SEO
  • Increased engagement via prominent media and social connections, with GA4 tracking for continuous optimization